Up In Smoke BBQ & Co

Delicious! We were traveling and had to stop and enjoy some yummy barbecue!! It was so good! Good job, Junior!! Glad we could stop by!

Have tried brisket 🤤, pork, jalapeño sausage, ribs and all have been terrific. No sauce needed! Sides are good, nothing real special.

Great new BBQ place in Early, TX. Only open 11-3pm daily or until sold out. They only serve fresh food, not stuff made days in advance like other BBQ places.

Prior to Up In Smoke, Brownwood was lacking good barbecue. After visiting today, I'm happy to say that's in the past. I ordered the fatty brisket with pinto beans and macaroni casserole on the side. The brisket was EXCEPTIONAL. I've had Panther City BBQ, and Interstellar BBQ, both top-10 in Texas Monthly, and Up In Smoke's brisket game is right on level with those. The meat was tender, the fat was a perfect consistency, and the rub was very pleasantly peppery without overwhelming the brisket's flavor. The sides were a good compliment; pinto beans were very traditional and done just right, and the casserole was very rich!

The place itself is very clean and modern, with a small indoor dining area and plentiful outdoor seating in the back.

If barbecue is your thing, I highly recommend Up In Smoke.