Premier Jour Fine Lingerie & Swimwear

I had an amazing experience here. I had been struggling for months to find a bra that looked good under my wedding dress. I expected to be spending all my afternoon trying to find what I needed. Instead, I walked in to Premier Jour Fine Lingerie with my wedding dress and less than 10 mins later walked out with the perfect bra. The ladies here are extremely talented and know their stuff. Will definitely be going back for my regular lingerie.

Staff very professional, the bras are fabulous and convertible and you are able to receive a discount when you check out. I only get fitted hear.

Owner and staff are very helpful and friendly. Their bras are top quality and I will continue to buy my undergarments from them. Continue the good work you do and the high standards that you keep.

Always look forward to my bra fitting at Premier Jour. One of the best lingerie and bra store in the city. The owner and her staff provide amazing service and always know what products best suit the customer. Yes, the bras are pricey but worth it because they fit amazing and look great under your clothes.

Alicia took care of me. She put me at ease, was very helpful and patient and gave me her honest opinion when I was shopping for swimwear. I ended up purchasing two that really look great on me. It's nice to have this kind of shop in the neighbourhood. I will be back for sure.